Privacy policy
This policy explains what information is collected when you use Rootlines at rootlines.in, and how it is used. Rootlines is operated by Madcap Media, Pune, Maharashtra, India ("we", "us").
The short version
- We do not ask you to create an account, and we never receive your family tree.
- Your tree is stored only in your own browser, on your own device.
- We use a privacy-friendly analytics service that does not use cookies.
- We show ads through Google AdSense, which uses cookies. You can control ad personalisation.
1. Your family tree data
Everything you type into Rootlines, including names, relationships and notes, is saved in your browser's local storage on your device. It is not sent to us or to any server we control, and we cannot see, access or recover it.
If you use Save file, Word export or Print / PDF, the file is created on your device and saved where you choose. What you do with that file afterwards, such as sharing it with relatives, is up to you.
Your tree may include details about living relatives, including children. Please share printed or exported copies thoughtfully. You can delete a tree at any time from within Rootlines, or remove all Rootlines data by clearing your browser's site data for rootlines.in.
2. Analytics
We use Cloudflare Web Analytics to understand how many people visit and which pages are popular. It does not use cookies, does not track you across other websites, and gives us only aggregated statistics such as page views, referring sites and approximate country.
3. Advertising and cookies
Rootlines is free because it shows advertising served by Google AdSense. Google and its partners use cookies and similar technologies to serve ads based on your visits to this and other websites, and to measure ad performance.
- You can learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
- You can turn off personalised advertising from Google in Google Ad Settings.
- You can opt out of personalised advertising from some other providers at aboutads.info/choices.
If you visit from the European Economic Area, the United Kingdom or Switzerland, you will be asked for consent before personalised ads or advertising cookies are used, and you can change your choice at any time using the privacy settings link shown on the site.
Ads never have access to your family tree. The tree is stored separately in your browser and is never shared with advertisers.
4. Technical information
Like all websites, our hosting provider and content delivery network automatically receive basic technical information when you load a page, such as your IP address, browser type and the time of the request. This is used to deliver the site and keep it secure. Rootlines also loads a document-export library from Cloudflare's public code library (cdnjs), which receives the same basic request information.
5. When you email us
If you contact us by email, we receive your email address and whatever you include in your message. We use this only to reply and to improve Rootlines, and we do not sell it or add you to mailing lists.
6. Children
Rootlines is a general family tool and is not directed at children. We do not knowingly collect personal information from children.
7. Your rights
Because we do not hold your family tree or any account data, most of your information is already fully under your control on your own device. For anything we may hold, such as emails you have sent us, you can ask us to access, correct or delete it by writing to us. We will respond in line with applicable law, including India's Digital Personal Data Protection Act, 2023.
8. Changes to this policy
If we change this policy, we will update the effective date at the top of this page. Significant changes will also be noted on the home page.
9. Contact
For any privacy question or request, email hello@rootlines.in with "Privacy" in the subject line, or see our contact page.